My coaching principles for building a strong base towards your life and goals.
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52kg lost and kept off, 45kg of it while working full-time as an F1 engineer.
Building a strength base that lasted was the turning point, not another diet.
Today it powers my return to elite sport, and it's the foundation for what I build into every client.
Built on process, not motivation. That's what my 20 Principles teach.
This guide is about building a strong foundation: a strong base for everyone, in body and in mind, whatever your goal.
So I rebuilt my foundations for strong in body and mind. These 20 principles are the framework I used, and the same framework I coach with every client today: structure, accountability and small incremental targets that actually last.
See how I coach, read my story, and explore my online coaching options.
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